Catch all category
"The Facebook Pixel" .... It sounds soooo complicated and scary. Have no fear! Here's the easiest step-by-step guide for getting your Facebook Pixel onto your website. In a nutshell, the FB Pixel is a small piece of code that is installed on your website. Facebook uses the code to track your visitors' behavior so that it [...]
Breakthrough ideas, unique selling propositions, strategic insights. Ho-hum. Editorial calendars, email funnels, 90 day plans. Boring. The best strategy in the world means diddly if you can’t execute it. The coolest ideas are worthless if they are still floating around in your head. The cleverest domains are meaningless if they feature a “coming soon” banner. [...]
Happy New Year from KLO! Whooaaa …. 2015 was a whirlwind and I’m eternally thankful to all of you who made it possible. I launched Kathy Lo Knows to help entrepreneurs like yourself accelerate their businesses. It was a year of discovering of where I can best serve. I worked on a wide range of projects [...]
“Don’t sell the steak ... sell THE SIZZLE.” It’s a phrase you’ve likely heard before, especially if you’re searching for tips to increase sales and boost business. This now-common advice was first espoused by sales giant Elmer Wheeler back in the 1930’s. Mr. Wheeler claimed that the sizzle sold more steaks than the cow [...]
Instagram has been testing advertising for the past two years. This has been limited to big brands/large budgets are who are primarily interested in reach and brand building. As Facebook/Instagram tested and refined the IG advertising product they also developed advertising solutions that are more suitable for small businesses - advanced targeting options (similar to Facebook [...]
Yep, I’m looking at you. What I mean is: Are you expecting Facebook ads to bring you immediate sales or results? Your ad has it all: punchy copy, eye-catching image…you even snagged a no-hassle approval from the Facebook ad gods. Now you’re checking stats to see who’s clicking and who’s buying. But you have a [...]
Ah, the sweet smell of success. It’s as captivating as the aroma of those chocolate chip cookies baking in the oven (or roasting kale chips if that is more your style). We all crave it. Browse through the self-help section of any bookseller and you know that there is perpetual discourse on what exactly does [...]
Does this sound familiar? You are soooo excited about your life, your business; everything is moving along at a splendid clip. A few clients in the hopper and some potentials are hanging in the wings. You’ve made a bunch of sales in the past couple days; a lot more than the previous weeks. Sweet! A few [...]
Facebook Ads - A Very True Story Last week I was chatting with a new client and we got to talking about Facebook ads and then she sheepishly mentioned, “I did a few Facebook ads; I spent $200, only got 20 signups. Lame, I know, so I stopped the campaign, didn’t seem worthwhile.” Frequently, I hear this and [...]
At first blush I thought this was a somewhat unusual question since I just assumed entrepreneurs are all kind of the same. We go off on our own, start businesses and try to change the world in some way, maybe large, maybe small. And we want to do it our way, the rest of the [...]
