How to Install the Facebook Pixel – The Easiest Guide Ever
"The Facebook Pixel" .... It sounds soooo complicated and scary. Have no fear! Here's the easiest step-by-step guide for getting your Facebook Pixel onto your website. In a nutshell, the FB Pixel is a small piece [...]
Execute or Be Executed
Breakthrough ideas, unique selling propositions, strategic insights. Ho-hum. Editorial calendars, email funnels, 90 day plans. Boring. The best strategy in the world means diddly if you can’t execute it. The coolest ideas are worthless if [...]
The 3 M’s for 2016
Happy New Year from KLO! Whooaaa …. 2015 was a whirlwind and I’m eternally thankful to all of you who made it possible. I launched Kathy Lo Knows to help entrepreneurs like yourself accelerate their businesses. [...]
Sell the Sizzle AND Serve the Steak …
“Don’t sell the steak ... sell THE SIZZLE.” It’s a phrase you’ve likely heard before, especially if you’re searching for tips to increase sales and boost business. This now-common advice was first espoused by [...]
Instagram Ads are Coming!
Instagram has been testing advertising for the past two years. This has been limited to big brands/large budgets are who are primarily interested in reach and brand building. As Facebook/Instagram tested and refined the IG advertising [...]