Execute or Be Executed

Breakthrough ideas, unique selling propositions, strategic insights.  Ho-hum. Editorial calendars, email funnels, 90 day plans. Boring. The best strategy in the world means diddly if you can’t execute it.  The coolest ideas are worthless if they are still floating around in your head.  The cleverest domains are meaningless if they feature a “coming soon” banner. [...]

2017-02-18T01:02:00+00:00 By |General|0 Comments

The 3 M’s for 2016

Happy New Year from KLO! Whooaaa …. 2015 was a whirlwind and I’m eternally thankful to all of you who made it possible. I launched Kathy Lo Knows to help entrepreneurs like yourself accelerate their businesses. It was a year of discovering of where I can best serve. I worked on a wide range of projects [...]

2017-02-01T19:04:37+00:00 By |General|0 Comments

Sell the Sizzle AND Serve the Steak …

“Don’t sell the steak ... sell THE SIZZLE.” It’s a phrase you’ve likely heard before, especially if you’re searching for tips to increase sales and boost business. This now-common advice was first espoused by sales giant Elmer Wheeler back in the 1930’s.  Mr. Wheeler claimed that the sizzle sold more steaks than the cow [...]

2017-02-01T19:04:37+00:00 By |General|0 Comments

Instagram Ads are Coming!

Instagram has been testing advertising for the past two years.  This has been limited to big brands/large budgets are who are primarily interested in reach and brand building.  As Facebook/Instagram tested and refined the IG advertising product they also developed advertising solutions that are more suitable for small businesses - advanced targeting options (similar to Facebook [...]

2017-02-01T19:04:37+00:00 By |General|0 Comments

Are you a Facebook Ads Slut?

Yep, I’m looking at you. What I mean is: Are you expecting Facebook ads to bring you immediate sales or results? Your ad has it all: punchy copy, eye-catching image…you even snagged a no-hassle approval from the Facebook ad gods. Now you’re checking stats to see who’s clicking and who’s buying. But you have a [...]

2017-02-01T19:04:37+00:00 By |General|0 Comments

The 3 C’s of Success

Ah, the sweet smell of success.  It’s as captivating as the aroma of those chocolate chip cookies baking in the oven (or roasting kale chips if that is more your style).  We all crave it. Browse through the self-help section of any bookseller and you know that there is perpetual discourse on what exactly does [...]

2017-02-01T19:04:37+00:00 By |General|0 Comments

Change the Comparison Game into an Inspiration Quest

Does this sound familiar? You are soooo excited about your life, your business; everything is moving along at a splendid clip. A few clients in the hopper and some potentials are hanging in the wings.  You’ve made a bunch of sales in the past couple days; a lot more than the previous weeks. Sweet!   A few [...]

2017-02-01T19:04:37+00:00 By |General|0 Comments

Why type of Entrepreneur are You?

At first blush I thought this was a somewhat unusual question since I just assumed entrepreneurs are all kind of the same.  We go off on our own, start businesses and try to change the world in some way, maybe large, maybe small.  And we want to do it our way, the rest of the [...]

2017-02-01T19:04:37+00:00 By |General|0 Comments